WHO ARE THE AD WIZARDS THAT CAME UP WITH THIS ONE!?!

If the Thrashers and Hawks had the exact same marketing slogans just three years apart, I'd chalk it up to yet another notch on the TJ Maxx discount-bin belts of the Atlanta Spirit LLC (a cheapness that for SOME inexplicable REASON did not extend to Mr. Joe Johnson).

However, what I would like to know, is how the fuck did THIS happen:

I know the ad industry is hurting right now, and that more people have watched that video on YouTube than attended Hawks games that season (Antoine Walker, Al Harrington and Ren Wright RIP as the main three attractions!), but c'mon, generic sports marketing agency. That's just lazy.